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    Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
    MIT Sloan School of Management

    Disciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures

    MIT Sloan School of Management, Cambridge
    HomeMIT Sloan School of ManagementDisciplined Entrepreneurship: A Systematic Approach for Building Innovative Products and Ventures
    3 daysDuration
    in-personFormat
    EnglishLanguage
    InnovationTopic

    Available Cohorts

    Choose your preferred start date

    May 4 - May 6, 2026
    3 days · in-person · Instructor-Led · Cambridge
    Open
    Dec 8 - Dec 11, 2026
    4 days · online · Instructor-Led
    Open
    $5,300

    All-inclusive program fee

    About This Program

    There are many myths about entrepreneurship. For example, that successful entrepreneurs are born, not made. Or that entrepreneurs are mercurial individualists, that they love risk, and that they are undisciplined. In most cases it is quite the opposite; entrepreneurship is a skill that can be taught.


    Led by Bill Aulet—MIT Professor, Managing Director of The Martin Trust Center for MIT Entrepreneurship, and longtime successful entrepreneur—this new entrepreneurship course explores the framework outlined in his award-winning and international best-selling book Disciplined Entrepreneurship: 24 Steps to a Successful Startup and explains in detail the strategy and tools used by successful startup founders and corporate teams to build new ventures.


    In this entrepreneurship training course, you will learn how to hone entrepreneurial skills and follow a framework for startup success.


    EntrepreneurshipMarketingStrategy & Innovation


    The importance of the initial discovery phase, from brainstorming about products and services to defining potential customers


    How to conduct primary market research—and why the quality of this research has an outsized impact on the success of your venture


    How and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors


    The steps and resources required to scale a business


    Entrepreneurship as a framework to assess and improve antifragility in teams and companies

    Why MIT Sloan School of Management?

    MIT Sloan doesn't trade on prestige alone — it trades on proximity. Proximity to one of the world's densest concentrations of engineering, AI, and life sciences research, and to a faculty that publishes the ideas executives will be managing around in five years. If you want to understand how technology reshapes strategy before it reshapes your industry, this is the room to be in.

    Your Profile

    • Enhance their entrepreneurial skills to make themselves more productive in their current jobs
    • Start their own new venture and understand the process
    • Interact and evaluate new ventures
    • Simply understand what entrepreneurship is and what it is not

    Benefits

    • The importance of the initial discovery phase, from brainstorming about products and services to defining potential customers
    • How to conduct primary market research—and why the quality of this research has an outsized impact on the success of your venture
    • How and why to narrow your focus and find the sweet spot where your product or service meets customers and future loyal brand ambassadors
    • The steps and resources required to scale a business
    • Entrepreneurship as a framework to assess and improve antifragility in teams and companies