πŸ‘‹ Quick question β€” how are we doing?

    Gradia
    Mastering Design Thinking
    MIT Sloan School of Management

    Mastering Design Thinking

    MIT Sloan School of Management, Cambridge
    HomeMIT Sloan School of ManagementMastering Design Thinking
    3 monthsDuration
    onlineFormat
    EnglishLanguage
    InnovationTopic

    Next Available Cohort

    Choose your preferred start date

    Jun 4 - Sep 3, 2026
    3 months Β· online Β· Self-Paced
    Open
    $3,300

    All-inclusive program fee

    About This Program

    Design thinking is a powerful approach to new product development that begins with understanding unmet customer needs. It’s a human-centered design process that approaches problem-solving with understanding the user needs. Design thinking encompasses concept development, applied creativity, prototyping, and experimentation. When design thinking approaches are applied to business, the success rate for innovation has been seen to improve substantially.


    Design-driven companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and Whirlpool have outperformed the S&P 500 over the past 10 years by an accumulated 211% in what's called the Design Value Indexβ€”a portfolio of 16 publicly traded companies that integrate design thinking into corporate strategy. According to a 2016 report from the Design Management Institute, this marks the third consecutive year the index has shown an excess of 200% over the S&P 500.


    The Mastering Design Thinking program will lead participants through a step by step, design thinking process. To be considered successful, innovations have to solve the three key dimensions of Desirability, Feasibility, and Viability.


    Understand the design thinking process.


    Identify and assess opportunities through customer needs analysis.


    Create clear product specifications based on customer needs that are desirable, feasible, and viable.


    Generate and evaluate new product and service concepts through applied creativity.


    Implement a proven 4-step method for planning and executing a prototype.


    Design services for enriched customer experiences.


    Create and establish a robust product architecture.


    Evaluate the economics of product development.


    Design products and services with sustainability in mind.


    Plan and manage innovation projects effectively.

    Why MIT Sloan School of Management?

    MIT Sloan doesn't trade on prestige alone β€” it trades on proximity. Proximity to one of the world's densest concentrations of engineering, AI, and life sciences research, and to a faculty that publishes the ideas executives will be managing around in five years. If you want to understand how technology reshapes strategy before it reshapes your industry, this is the room to be in.

    Your Profile

    • This program is for individuals and teams who want to adopt the powerful practice of design thinking in their organization. Whether entrepreneur or intrapreneur, anyone responsible for driving innovation and growth should attend, including functional and cross-functional teams.

    Benefits

    • Understand the design thinking process.
    • Identify and assess opportunities through customer needs analysis.
    • Create clear product specifications based on customer needs that are desirable, feasible, and viable.
    • Generate and evaluate new product and service concepts through applied creativity.
    • Implement a proven 4-step method for planning and executing a prototype.
    • Design services for enriched customer experiences.
    • Create and establish a robust product architecture.
    • Evaluate the economics of product development.
    • Design products and services with sustainability in mind.
    • Plan and manage innovation projects effectively.

    What You'll Learn

    • Design Thinking Skills
    • Identifying Customer Needs
    • Product Specifications
    • Applied Creativity
    • Prototyping
    • Design for Services
    • Product Architecture
    • Financial Analysis
    • Design for Environment
    • Product Development Processes