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    Systematic Innovation of Products, Processes, and Services
    MIT Sloan School of Management

    Systematic Innovation of Products, Processes, and Services

    MIT Sloan School of Management, Cambridge
    HomeMIT Sloan School of ManagementSystematic Innovation of Products, Processes, and Services
    5 daysDuration
    in-personFormat
    EnglishLanguage
    InnovationTopic

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    Nov 9 - Nov 13, 2026
    5 days · in-person · Instructor-Led · Cambridge
    Open
    $11,100

    All-inclusive program fee

    About This Program

    This five-day program explores the process of systematic innovation in product development, business processes, and service design—with a special focus on the end-to-end design and development process. Systematic Innovation of Products, Processes, and Services introduces a structured approach to design and customer analysis processes that draws on important trends essential to successful innovation today: the digitization of all business processes, the blending of product and service into integrated solutions, considerations around environmental sustainability, and the use of globally distributed teams.


    As a participant, you will learn how to lead these innovation processes in a fluid world where the best-made assumptions can, and often do, change midstream. You will also have an opportunity to discuss and apply these frameworks to your own experiences. The course will help executives become systematic about innovation and create value for their organizations and customers in globally connected markets.


    We have all explored how to use generative artificial intelligence (GenAI) tools such as large language models and diffusion models for workplace productivity tasks. We have learned that tools (including ChatGPT and others) are remarkably good at writing text and working with documents. However most of us have not yet explored how to use these tools for innovation tasks such as finding customer needs, market segmentation, brainstorming solutions, and prototyping.


    In this program, participants learn some of the tips and tricks which will allow them to use GenAI tools effectively for exploration and creativity. Participants will apply what they learn to innovate customer experiences and business processes.


    Why the process of innovation can be systematic—structured, reliable, and repeatable


    When it makes sense for entrepreneurial firms to compete directly with established firms


    How to evaluate market opportunities and identify customer needs in a systematic way


    What actions you must take to capture some of the value you create with new products and services


    How to structure an effective concept development process


    How design iterations, project milestones, and reviews can be used to manage a staged or spiral process


    How products and processes can be designed for environmental sustainability


    How design of services differs from new product development


    Some of the tips and tricks which will allow them to use GenAI tools effectively for exploration and creativity


    What is the impact of Generation Y employees on the creative process

    Why MIT Sloan School of Management?

    MIT Sloan doesn't trade on prestige alone — it trades on proximity. Proximity to one of the world's densest concentrations of engineering, AI, and life sciences research, and to a faculty that publishes the ideas executives will be managing around in five years. If you want to understand how technology reshapes strategy before it reshapes your industry, this is the room to be in.

    Your Profile

    • VP of Product and Service Management
    • Business Development Manager
    • Director of Technology
    • Director of Process Engineering
    • Design Director
    • Development Manager
    • Director of Product and Service Marketing
    • Development Engineering Manager
    • Director of Product Engineering
    • Innovation Manager
    • Engineering Manager
    • Director of Industrial Design
    • Director of Product and Service Development
    • Director of Process Quality
    • VP of Product Planning

    Benefits

    • Why the process of innovation can be systematic—structured, reliable, and repeatable
    • When it makes sense for entrepreneurial firms to compete directly with established firms
    • How to evaluate market opportunities and identify customer needs in a systematic way
    • What actions you must take to capture some of the value you create with new products and services
    • How to structure an effective concept development process
    • How design iterations, project milestones, and reviews can be used to manage a staged or spiral process
    • How products and processes can be designed for environmental sustainability
    • How design of services differs from new product development
    • Some of the tips and tricks which will allow them to use GenAI tools effectively for exploration and creativity
    • What is the impact of Generation Y employees on the creative process