

Executive Presence and Influence

INSEAD
INSEAD — Institut Européen d'Administration des Affaires — was founded in 1957 in Fontainebleau, France, by Georges Doriot and a group of European business leaders who believed the continent needed a genuinely international school of management, not a replica of American models. It operates as an independent, private, non-profit institution with no university affiliation, which gives it an unusual degree of curricular agility. Today INSEAD has campuses in Fontainebleau, Singapore, and Abu Dhabi, plus a hub in San Francisco, and its academic philosophy remains rooted in cross-cultural management, diversity of thought, and the tension between local context and global strategy. The school's MBA program consistently ranks among the world's fastest to complete — one year — which reflects a broader institutional bias toward intensity and focus over convention. Accreditations and Rankings Accreditations AACSB (accredited since 1997) EQUIS (accredited since 1997) AMBA Triple Crown accredited Rankings Financial Times Global MBA Ranking: #1 (2024) Financial Times Executive Education Open Programmes: Top 5 globally (2024) Financial Times Executive Education Custom Programmes: Top 5 globally (2024) QS World University Rankings — Business & Management: Top 5 globally (2024) Bloomberg Businessweek MBA Ranking: Top 10 globally (2023) Executive Education at a Glance INSEAD Executive Education is one of the largest and most internationally active operations of its kind, delivering programs to over 10,000 executives per year across its campus network. The portfolio spans more than 80 open-enrollment programs and a substantial custom program division that designs bespoke interventions for global corporations — clients have included multinationals across financial services, energy, pharmaceuticals, and technology. Signature open programs include the Advanced Management Programme (AMP), one of the most selective senior leadership programs in the world, typically drawing participants with 15 or more years of experience; the Transition to Business Leadership program; and a growing suite of programmes in family business, healthcare management, and negotiation. Formats range from intensive residential modules of three to five days to multi-module programs spanning several months, with select online and blended formats added in recent years. Fees for open programs typically range from approximately €3,500 for shorter focused programs to over €30,000 for flagship multi-week residential offerings, and the school offers a limited number of scholarships and financial assistance options for qualifying participants. Campus and Facilities The Fontainebleau campus sits at the edge of the Forest of Fontainebleau, 60 kilometres south of Paris, in a setting that manages to feel both removed from distraction and effortlessly connected — Paris is 35 minutes by train, and the TGV links mean participants arrive from across Europe the morning a program begins. The campus itself is purpose-built for residential executive learning, with tiered amphitheatre-style classrooms, syndicate rooms, a dedicated Executive Education centre, and accommodation that keeps cohorts together in the evenings as much as in the sessions. The Singapore campus, opened in 2000, mirrors much of this infrastructure and adds direct immersion in Asia's business environment — something that matters considerably when a program's content concerns emerging markets, supply chain, or Asia-Pacific strategy. Abu Dhabi, the newest campus, provides access to the Gulf's increasingly significant business ecosystem and is particularly relevant to programs touching on family enterprise, sovereign wealth, or energy transition. Faculty and Research INSEAD's faculty numbers around 165 full-time professors drawn from more than 40 countries, and the school makes a point of requiring faculty to be capable of teaching across cultural contexts rather than from within a single national tradition. Research strengths that bear directly on executive education include organisational behaviour, negotiation and conflict resolution, entrepreneurship and family enterprise, strategy, and leadership — the latter anchored in part by the Coaching and Consulting Centre and the Global Leadership Centre, which has produced widely used psychodynamic approaches to leadership development. The INSEAD Hoffmann Global Institute for Business and Society reflects a growing institutional commitment to research on sustainability, stakeholder governance, and the social responsibilities of business — areas increasingly central to what senior executives are asking about. Several faculty members are among the most cited in their fields globally, and the school's case-writing output rivals Harvard Business School in volume and geographic diversity. Student Body, Alumni, and Career Outcomes INSEAD's executive education cohorts are among the most internationally diverse of any business school, with participants drawn from over 130 nationalities across its programs in a typical year — a figure that is not accidental but the product of deliberate admissions design. The broader INSEAD alumni network encompasses more than 67,000 graduates across 175 countries, concentrated in senior roles across financial services, consulting, technology, consumer goods, and private equity, with particular density in Europe and Southeast Asia. Alumni include the former CEOs of L'Oréal, Schneider Electric, and Nestlé, as well as founders of significant venture-backed companies and senior figures in international institutions. For executive education participants specifically, the network effect is often cited as one of the primary reasons for choosing INSEAD over geographically closer alternatives — the peer cohort itself is, in many cases, as valuable as the curriculum.
Available Cohorts
Choose your preferred start date
All-inclusive program fee
Duration
25 days
Format
online
Topic
Leadership
Language
English
About This Program
Why INSEAD?
Your Profile
- Executives at all levels looking to strengthen their communication skills through enhanced presence and influence
- Executives in client-facing roles and organisations who want to build strong long-term relationships with external stakeholders.
Benefits
- Learn tactics to unlock your own executive presence such that your stakeholders have confidence, respect and trust in your competencies and reliability
- Discover evidence-based leadership strategies that are effective, practical and ethical to influence other people without imposing your power
- Master when and how to employ these influence strategies with different stakeholders and in different contexts in your personal leadership challenges
- Understand the psychology of trust, and how to establish trust to build fruitful long-term business relationships with your teams, managers, and with clients
- Executive Presence
- Communication
- Self-awareness
- Persuasion
- Developing Value Proposition
What You'll Learn
- Communicating Ideas and Storytelling - Explore concepts that help craft relevant, memorable and impactful messages. This entails understanding how the human mind makes sense of and ideas., Discover the anatomy of ideas and messages—why do some ideas stick and others don’t?, Explore how to engage, persuade, and inspire your audience, regardless of whether they are clients, bosses or team members, Map out these principles to make ideas sticky across a variety of contexts including interpersonal communication, personal branding, marketing and publicity, public pitches and organisational change.
- Unlocking Executive Presence - Body language is a universal medium of communication and influence. Across nations, cultures and organisations, your body language shapes the way your message is perceived., Discover which body language cues signify power, confidence, trustworthiness and competence, Learn to adopt and deploy these cues to command a presence that is powerful yet also warm and inviting, Explore what executive presence looks like in virtual settings, Become more mindful about your own presence and the style that you aspire to have.
- Building Trust - Strong long-term relationships and business outcomes are built on trust. But trust needs to be earned – and losing it can be highly costly. As we strive to influence others, our efforts can actually have the effect of undermining trust., Take a deep dive into the psychology of trust in business relationships, Define trust and determine the criteria we use in evaluating someone’s trustworthiness?, Discover how to build trust quickly and how to repair trust when it is impaired, Learn how to establish trust that signals credibility, benevolence, and integrity.
- The Science and Art of Influence - Develop and apply interpersonal persuasion skills and understand the importance of strategy formulation and managerial agility. Improve your understanding of diverse cultural or social landscapes and how that can inform your strategy and approach in any given influence situation., Become more effective at influencing others without relying on authority, Learn a variety of influence tactics and understand how to deploy them strategically.
- Develop Charisma - Discover the psychological foundations of charisma and explore practical ways leaders can become more inspirational and charismatic through the science of interpersonal attraction and emotional intelligence. Your Online Learning Journey Throughout the programme, an INSEAD Learning Coach will be guiding you and helping you maximise the impact of your learning journey. Please note the programme may include a pause week(s). Action Learning Project The Action Learning Project (ALP) is your opportunity to personalise your learning around a specific challenge or objective that you have. It will take you on a step-by-step journey by developing your own personal agenda for more effective executive presence and influence. You will begin by reflecting on your own use of presence and influence and to situate yourself in terms of where you want to be per the needs and exigencies or your role and organisation. Each week you will hone your skills through the insights, tactics and practices elucidated by the programme, as you develop greater understanding of what it means to exercise presence and influence without power. The ALP will culminate in a personalised plan that will help you deploy the right strategies with the right people in the right context and in different leadership situations and challenges in your future leadership career. 1. Scoping the ALP Define the scope with your learning coach to ensure alignment with programme goals and a clear, actionable outcome. 2. Applying Concepts Weekly Throughout the Weeks, apply the tools and frameworks introduced each week to progressively build your ALP. 3. Synthesis and Peer Review At the end of the Weeks, consolidate your insights into strategic recommendations and submit them for peer review. In the final week, each will review four peer submissions and provide feedback. Typical Week on an INSEAD Online Programme Each week of follows a very clear path to facilitate learning for busy executives. The platform allows participants to learn at their own pace during each week, by viewing the content, completing assignments and engaging in discussions, taking on average 4-6 hours per week to complete. This is the recommended number of hours per week however please note that working on the Action Learning Project (ALP) may require up to two additional hours/week. If you have any questions related to our or procedures, we are here to help you., Discover how to enhance your own emotional intelligence and how to be more charismatic in your leadership, Learn about Type I Leadership: The Charismatic Introvert.
Frequently Asked Questions
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
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Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
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