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    Transition to General Management
    INSEAD

    Transition to General Management

    INSEAD, Fontainebleau
    HomeLeadershipINSEADTransition to General Management
    20 daysDuration
    in-personFormat
    EnglishLanguage
    LeadershipTopic

    Available Cohorts

    Select a program cohort

    Oct 5 - Dec 12, 2026
    20 days · in-person · Instructor-Led · Fontainebleau Campus(2 modules)
    Open
    Module 1
    Oct 5 - Oct 16, 2026 · Instructor-Led · Fontainebleau Campus
    in-person
    Module 2
    Nov 30 - Dec 12, 2026 · Instructor-Led · Fontainebleau Campus
    in-person
    Nov 23, 2026 - Feb 26, 2027
    20 days · in-person · Instructor-Led · Fontainebleau Campus | Singapore Campus(2 modules)
    Open
    Apr 5 - Jun 18, 2027
    20 days · in-person · Instructor-Led · Fontainebleau Campus(2 modules)
    Open
    $41,196

    All-inclusive program fee

    About This Program

    Participants on Transition to General Management take a holistic view of their own skills and experience whilst exploring current management thinking and gaining new perspectives on the ultimate business objective of managing for value. During group work, case studies and coaching, and through the blending of business foundations with leadership development, the programme equips senior managers to make the move to general management and covers:

    Why INSEAD?

    INSEAD built its identity on a single, stubbornly held conviction: that business is inherently global, and that any leadership education which ignores that fact is incomplete. With campuses on three continents and a faculty drawn from over 40 nationalities, it is the rare institution where that claim is structural rather than aspirational — and nowhere is that more visible than in its executive education offerings, where cohorts routinely reflect 50 or more nationalities in a single room.

    Your Profile

    • Senior functional or technical managers about to make the transition to general management or recently appointed general managers
    • At least eight years’ management experience with an outstanding track record in one or more functional areas of business.

    Benefits

    • Whether you’re freshly promoted or seeking an edge in a competitive career advancement process, this programme provides the credentials and skills to confidently carry out general management roles.
    • Gain insights into key issues facing general managers in today’s business environment, such as the challenges of digital disruption
    • Achieve increased confidence and managerial impact through our integrated Leadership Development Process
    • Develop a keen understanding of how to “manage for value,” not managing the “metrics”​
    • Benefit from diversity in the classroom and, if you choose, more than one location of study
    • Financial Acumen
    • Strategic Thinking and Execution
    • Marketing Strategy
    • Developing Value Proposition
    • Negotiation
    • Resilience and Agility
    • AI and Big Data
    • Self-awareness
    • Communication
    • Leading Teams
    • Change Management

    What You'll Learn

    • Leadership Development - A specific Leadership Development Process runs throughout the programme, helping you to better understand yourself and develop a personalised plan of action. It involves:, Personal development plans, 360 survey and feedback, Outdoor teamwork, The Fair Process Leadership Model, Negotiation, Communication, Managing re-entry, Leadership decision-making frameworks such as Fair Process Leadership
    • Managing for value - At its core, general management is about creating value. With value creation and management in mind, new general managers need to focus on the long-term, organisation-wide impact of any act or decision – as opposed to measuring success with narrowly defined, short-term performance indicators. It is this value creation and management that the Transition to General Management programme is centred on. This involves: If you have any questions related to our or procedures, we are here to help you., Value proposition, Value delivery, Value capture

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to INSEAD via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through INSEAD's official application portal.

      Apply now →

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