

Proyecto Promociona - Programa Ejecutivo para Mujeres en la Alta Dirección

Esade Business School
Esade Business School — formally Escola Superior d'Administració i Direcció d'Empreses — was founded in 1958 in Barcelona by the Society of Jesus, with a founding mission rooted in humanistic management education: developing leaders who are technically excellent and ethically grounded. Affiliated with Universitat Ramon Llull, Esade operates as a private institution with campuses in Barcelona and Madrid. The Jesuit intellectual tradition is not ceremonial here — it runs through the curriculum in a genuine commitment to critical thinking, social responsibility, and the integration of law, business, and public policy in ways that most standalone business schools struggle to replicate. Accreditations and Rankings Triple Crown Accredited AACSB EQUIS AMBA Fewer than 1% of business schools worldwide hold all three accreditations simultaneously. Selected Rankings Financial Times European Business Schools ranking: #8 in Europe (2023) Financial Times Executive Education Open Programs: Top 25 globally (2023) Financial Times Executive Education Custom Programs: Top 25 globally (2023) QS Global MBA Rankings: Top 50 globally (2024) Financial Times Global MBA: Top 50 (2023) Executive Education at a Glance Esade Executive Education has built a strong reputation particularly in leadership development, innovation management, digital business, and general management for senior professionals — areas where the school's research depth and faculty practitioner networks add clear value. The portfolio divides into open enrollment programs aimed at individual executives and custom programs designed for corporate clients, with the latter representing a substantial and growing share of Esade's executive education activity and including long-term partnerships with major multinationals operating across Southern Europe and Latin America. Open programs span formats from intensive on-campus immersions in Barcelona to blended and online modalities, with durations typically ranging from two days for focused workshops up to several months for flagship leadership journeys. The Senior Management Program (PDG) — Esade's flagship general management program — has been running for decades and draws participants primarily from mid-to-large corporations across Spain, Latin America, and the rest of Europe. The Executive MBA and shorter open programs in areas such as digital transformation, sustainable business, and family business governance consistently appear in participant and alumni surveys as among the school's most distinctive offerings. Open program fees generally range from approximately €2,000 for shorter modules to €20,000 and above for extended flagship programs. Campus and Facilities Esade's main Barcelona campus is located in the Sant Cugat del Vallès area, with additional executive education activity conducted at its Sant Gervasi campus closer to the city centre — a 19th-century building that blends period architecture with modern teaching infrastructure, including tiered case-study rooms, breakout collaboration spaces, and executive residence facilities. The Madrid campus, located in Pedralbes and near the financial district, extends the school's reach into Spain's capital and allows participants to engage directly with one of Europe's most active corporate hubs. Barcelona itself is a significant asset: as a global technology, design, and innovation capital — home to the Mobile World Congress and a dense startup ecosystem — it gives executive programs a living laboratory quality that purely academic campuses in smaller cities simply cannot offer. Faculty and Research Esade's faculty numbers around 400, drawn from over 40 countries, and the school has deliberately recruited scholars who bridge academic publishing and applied business challenges — a profile that is particularly relevant for executive participants who quickly lose patience with pure theorists. Research strengths with direct executive education relevance include leadership and people management, digital innovation and technology strategy, entrepreneurship and venture creation, and business ethics and governance — the last being an area where Esade's Jesuit roots produce genuinely distinct scholarship rather than box-ticking corporate social responsibility content. The Esade Institute for Social Innovation and the Esade Entrepreneurship Institute are among the school's most active research centres, and faculty from both regularly teach in executive programs, ensuring participants get exposure to live research rather than settled textbook knowledge. Student Body, Alumni, and Career Outcomes Executive education cohorts at Esade are notably international for a school based in Southern Europe, typically drawing 40–60% of open program participants from outside Spain, with particularly strong representation from Latin America — a reflection of Esade's decades-long investment in that region and its status as a preferred destination for executives from Brazil, Mexico, Colombia, and Argentina seeking a European credential with genuine cultural and linguistic proximity. The alumni network numbers over 60,000 professionals globally, with particularly dense concentrations in financial services, consumer goods, technology, and professional services across Spain, Latin America, and increasingly the European Union institutions. Alumni regularly cite the network's practical value — Esade graduates in senior roles across Iberian and Latin American multinationals tend to maintain active engagement with the school through guest lecturing, mentorship, and recruitment, which gives executive program participants access to a living, functional network rather than a dormant database.
Available Cohorts
Choose your preferred start date
All-inclusive program fee
Duration
6 months
Format
in-person
Topic
Leadership
Language
Spanish
About This Program
Why Esade Business School?
Your Profile
- Titulación superior o convalidación de Diplomatura o Ingeniería Técnica
- Experiencia laboral mínima de 15 años
- Nivel de inglés B2.
- Estar ocupando en la actualidad un puesto de responsabilidad.
- Contar con el apoyo de la empresa y la implicación de la misma en el proyecto, devolviendo firmada la Carta de Apoyo por Presidencia, CEO o personal de alta dirección perteneciente al Comité de Dirección de la compañía.
Benefits
- Desarrollar una visión estratégica y analizar los aspectos clave de creación de valor en las organizaciones relacionadas con las posiciones ejecutivas de alta dirección.
- Profundizar en el conocimiento de las fortalezas y el potencial propio de cada participante, para prepararlas para liderar de forma efectiva en un entorno complejo y global.
- Potenciar los conocimientos, herramientas y competencias requeridas a las directivas para afianzar su gestión dentro de los parámetros estratégicos de la organización y generar un impacto en la misma a través del ejercicio del liderazgo.
- Construir redes, estableciendo una valiosa y profunda red entre participantes, profesorado y personal directivo, para explorar juntos retos y oportunidades del mercado.
- Analizar y trabajar en consecuencia, aquellas barreras y dificultades identificadas por los estudios como especialmente relevantes para la mujer en la alta dirección, tales como: autoconfianza, visibilidad, creación de redes profesionales, negociación salarial, poder e influencia en la organización, conciliación y corresponsabilidad.
- Crear un plan de acción individual que les permita alcanzar sus metas profesionales y facilitar la promoción y la transición a la Alta Dirección a través de un programa de coaching y otro de mentorización, ambos personalizados.
What You'll Learn
- Lecturas Previas.
- Pre-Work Lead
- Entiende tu rol como líder
- Amplía tu visión estratégica en un entorno geopolítico complejo y global.
- Sensibilización en materia de igualdad
- Mejorar la visión estratégica de las organizaciones
- Análisis de negocio y creación de valor para la organización.
- Alineando Competitividad y Estrategia.
- Innovación y nuevos modelos de negocio.
- Lidera el cambio a través de la influencia.
- Gestiona con éxito la transición a la Alta Dirección como motor del cambio
- Modelo de rol para otras mujeres
- Mejora tus herramientas de comunicación y negociación.
- Programa Ejecutivo de Cross-Mentoring: Es una pieza fundamental fundamental del Proyecto Promociona, que cumple con un doble objetivo:
- Para la participante: una oportunidad única de compartir sus proyectos profesionales y recibir consejos de un alto directivo a de otra empresa, permitiendo un mayor intercambio de experiencias en los temas que a ella le interesan.
- Para el mentor a: una oportunidad muy gratificante de devolver a la sociedad parte de lo recibido y de intercambiar experiencias con su mentee y con otros mentores/as en relación a los retos que plantean la igualdad de género y la retención del talento femenino.
- Actividades académicas de cierre de módulos
- Seminario Transversal Lead
- Plataforma Lead (Plataforma de Autoconocimiento y Desarrollo de Competencias Directivas)
- Sesiones de Coaching Individual con Plan Individual de Desarrollo. Los Planes Individuales de Desarrollo se formularán a partir de la evaluación 360º que se realiza en el pre-programa, y como resultado de otras evaluaciones de capacidades, personalidad y estilos de liderazgo.
- Inspirational Talks: Desayunos CEOE CEO Forums Actividades de Networking. Contaremos con la participación de líderes empresariales de reconocido prestigio implicados en el ascenso de las mujeres a la Alta Dirección en las empresas.