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    AI & Data in marketing and sales-session en anglais
    HEC Paris

    AI & Data in marketing and sales-session en anglais

    HEC Paris, Jouy-en-Josas
    HomeHEC ParisAI & Data in marketing and sales-session en anglais
    4 daysDuration
    in-personFormat
    EnglishLanguage

    Next Available Cohort

    Choose your preferred start date

    Sep 22 - Sep 25, 2026
    4 days · in-person · Instructor-Led · Jouy-en-Josas Campus
    Open
    $6,630

    All-inclusive program fee

    About This Program

    Dive into the fascinating world where data and AI are reshaping marketing. In 4 intensive days, we'll move beyond theory to build tangible solutions together. You'll leave not just with concepts, but with tools that will reinvent how you connect with customers. Ready to become the data strategist your team needs?

    Why HEC Paris?

    Few business schools in the world combine the intellectual rigour of a grande école tradition with the kind of executive education infrastructure that genuinely serves senior leaders across industries. HEC Paris has spent decades building one of Europe's most respected leadership development ecosystems — one that draws heavily on research conducted at the school itself, not imported from elsewhere.

    Your Profile

    • Sales Director, VP Sales, Revenue Manager
    • Manager Director of a marketing or sales team
    • CRM, acquisition or loyalty manager
    • Involved in transforming your sales approach using AI
    • Managing digital transformation projects
    • Currently engaged in developing innovative data products

    Benefits

    • Monitor technological trends to identify suitable digital solutions
    • Analyze data and use AI to provide value-creating recommendations
    • Use digital tools to enhance cross-functional collaboration with stakeholders
    • Structure and govern marketing data to optimize its use and ensure its reliability
    • Design and deploy AI agents for customer support and sales assistance
    • Develop a strategic data & AI roadmap to guide actions aligned with business priorities

    What You'll Learn

    • Mastering Data - The Essential Foundation and Governance - Data as the “oil” of business Data quality and governance Data architecture and data mesh Practical exercise using Excel (Power Query).
    • Product Management and Data Science Applied to Marketing - Data product innovation in large organizations Product ownership and stakeholder management Fundamentals of data science and machine learning Workshop on designing a data product.
    • Managing an AI & Data Project - Technical architecture of data Data project management and governance Product data and data ownership Practical case study - Experience feedback.
    • Generative AI & AI Agents for Marketing and Sales - Understanding generative AI Designing AI agents Development - Hands-on Implementation and evaluation

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to HEC Paris via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through HEC Paris's official application portal.

      Apply now →

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