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    Developing and Managing a Successful Technology Strategy
    MIT Sloan School of Management

    Developing and Managing a Successful Technology Strategy

    MIT Sloan School of Management, Cambridge
    HomeMIT Sloan School of ManagementDeveloping and Managing a Successful Technology Strategy
    4 daysDuration
    onlineFormat
    EnglishLanguage
    StrategyTopic

    Available Cohorts

    Choose your preferred start date

    Apr 13 - Apr 16, 2026
    4 days ยท online ยท Instructor-Led
    Open
    May 12 - May 13, 2026
    2 days ยท in-person ยท Instructor-Led ยท Cambridge
    Open
    Nov 10 - Nov 11, 2026
    2 days ยท in-person ยท Instructor-Led ยท Cambridge
    Open
    $4,900

    All-inclusive program fee

    About This Program

    A great idea does not guarantee great profits. If a company's R&D dollars are going to pay off in profitable products or services, it needs a technology strategy that works in concert with its broader competitive strategy. From understanding how to respond to entry by entrepreneurial start-ups, to assessing the value of IP, to managing a portfolio of innovation projects, this course provides managers with actionable frameworks to craft a technology strategy that will enable their firm to create, capture, and deliver value.


    This intensive course details a unique and powerful approach to integrating business and technology strategy and to developing profitable ventures and technologies. Participants are introduced to a set of tools to identify high-leverage projects, match product strategy to market dynamics, capture market value, and change organizational capabilities to reflect evolving markets and technological dynamics.


    Identify profitable projects for their research dollars and find out how to capture the value of those projects


    Build technical capabilities for products that create value for their customers


    Restructure their organizations to respond to market and technical dynamics


    Implement technology strategies for maximum benefit


    Managers in technology-intensive organizations


    Marketing and business development executives in technology organizations


    R&D managers in any organization


    President


    Executive VP


    Head of R&D, Engineering, Manufacturing, and IS


    VP of Marketing & New Venture Development


    Chief Technologist


    Corporate Planners and Strategists

    Why MIT Sloan School of Management?

    MIT Sloan doesn't trade on prestige alone โ€” it trades on proximity. Proximity to one of the world's densest concentrations of engineering, AI, and life sciences research, and to a faculty that publishes the ideas executives will be managing around in five years. If you want to understand how technology reshapes strategy before it reshapes your industry, this is the room to be in.

    Your Profile

    • Managers in technology-intensive organizations
    • Marketing and business development executives in technology organizations
    • R&D managers in any organization
    • President
    • Executive VP
    • Head of R&D, Engineering, Manufacturing, and IS
    • VP of Marketing & New Venture Development
    • Chief Technologist
    • Corporate Planners and Strategists

    Benefits

    • Identify profitable projects for their research dollars and find out how to capture the value of those projects
    • Build technical capabilities for products that create value for their customers
    • Restructure their organizations to respond to market and technical dynamics
    • Implement technology strategies for maximum benefit