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    Advanced Programme for Marketing and Sales Professionals (APMP) : Transformative Journey to C-Suite Roles
    Indian Institute of Management Calcutta

    Advanced Programme for Marketing and Sales Professionals (APMP) : Transformative Journey to C-Suite Roles

    Indian Institute of Management Calcutta, Maheshtala
    HomeMarketing & SalesIndian Institute of Management CalcuttaAdvanced Programme for Marketing and Sales Professionals (APMP) : Transformative Journey to C-Suite Roles
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    Date TBD
    hybrid Β· Instructor-Led Β· Kolkata Campus | Online
    Open
    $6,287

    All-inclusive program fee

    About This Program

    The sales and marketing function at any organization forms the backbone of the business. A proper and scientific approach to the sales and marketing functions not only makes the business viable and efficient but also makes the business reasonably immune to sudden and inevitable environmental changes. This one-year course is developed with the clear focus on sales and marketing for big corporates, small and medium enterprises, and for entrepreneurs. The program aims to help participants learn cutting-edge knowledge about sales and marketing theory and practice, develop knowledge and competence for effective marketing planning and execution, learn and appreciate challenges of complexities posed by the interrelationship of various marketing-mix elements and ways and means of building effective response, appreciate the organizational context of marketing decision making and issues thereof, and groom themselves for higher roles in sales and marketing function.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first β€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • Middle to senior level executives in sales and marketing function from both product and service marketing organizations.
    • Working professionals with a minimum of eight (08) years of full-time paid work experience at the time of application.
    • Executives working in sales, marketing, operations, customer relations, or marketing analytics.
    • Graduates from a recognized university (UGC/AICTE/DEC/AIU) with 50% or higher marks in graduation, or post-graduates with more than 50% marks in post-graduation.

    Benefits

    • Apply marketing analytics tools to make data-driven decisions across consumer and institutional markets.
    • Structure integrated marketing communications plans that connect strategy to brand and customer outcomes.
    • Build financial acumen specific to marketing and sales functions at executive level.
    • Design and manage sales strategy and retail planning for product and service categories.

    What You'll Learn

    • Financial Acumen for Marketing & Sales Professionals
    • Leadership at the Executive Level
    • Managing Products, Services and Brands
    • Sales Management & Retailing Strategy
    • Strategic Integrated Marketing Communications
    • Marketing in the Digital Era
    • Building Customer-Centric Organizations
    • Marketing Analytics for Decision Making
    • Strategic Marketing Perspective
    • Capstone Project

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Calcutta's official application portal.

      Apply now β†’

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