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    Using AI to Automate, Optimize, and Scale Digital & Social Media Marketing
    Indian Institute of Management Calcutta

    Using AI to Automate, Optimize, and Scale Digital & Social Media Marketing

    Indian Institute of Management Calcutta, Maheshtala
    HomeMarketing & SalesIndian Institute of Management CalcuttaUsing AI to Automate, Optimize, and Scale Digital & Social Media Marketing
    5 daysDuration
    in-personFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Nov 16 - Nov 20, 2026
    5 days Β· in-person Β· Instructor-Led Β· Kolkata Campus
    Open
    $1,617

    All-inclusive program fee

    About This Program

    In the AI-powered digital landscape, mastering digital and social media marketing is no longer optional-it's a strategic necessity. The rapid integration of Generative AI (Gen AI), machine learning, and automation has fundamentally reshaped how brands engage with audiences, craft content, and drive conversions. Traditional marketing strategies are evolving, with AI-driven search, predictive analytics, and hyper-personalized content defining the new playbook. Today, AI-generated content is influencing consumer search behavior, shifting how brands optimize for search engines and social platforms. From SEO to social media storytelling, marketers must understand how to leverage AI to enhance content creation, target audiences with precision, and maximize engagement across digital channels. This program is designed to equip participants with the latest AI-enhanced digital marketing tools, strategies, and analytics techniques, ensuring they can develop cost-effective, data-driven marketing campaigns that align with business objectives. With hands-on exposure to AI-powered platforms, participants will learn to craft compelling digital strategies, measure success effectively, and stay ahead in an ever-evolving digital ecosystem.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first β€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • Marketing professionals and brand strategists looking to refine their digital expertise and implement AI-enhanced campaigns.
    • Entrepreneurs and business owners seeking to build a cost-effective, high-impact digital marketing strategy for growth.
    • Senior executives and decision-makers aiming to integrate digital marketing into overall business strategy for maximum impact.
    • Digital marketing practitioners and consultants wanting to stay updated with AI-driven marketing trends, tools, and innovations.

    Benefits

    • Build AI-enhanced digital marketing campaigns that maximize brand visibility and ROI across channels.
    • Optimize content for AI-powered search and social platforms to rank higher and reach target audiences.
    • Use AI-powered web analytics, audience segmentation, and predictive modeling for data-driven campaign decisions.
    • Apply Generative AI tools to automate content creation including text, visuals, video, and ad copy at scale.
    • Integrate digital marketing strategy into broader business objectives using AI-driven pricing and conversion optimization.

    What You'll Learn

    • Traditional vs. Digital Marketing: understanding the evolution of marketing and why digital-first strategies drive business growth.
    • Building a High-Impact Digital Marketing Strategy: frameworks for developing a goal-driven, omnichannel strategy tailored to business needs.
    • Establishing a Strong Digital Presence: website optimization, omnichannel integration, and digital enablement for specific industries.
    • AI-Powered Search Engine Marketing (SEM & SEO): AI-driven search algorithms, voice search, ChatGPT-like models, and Google's evolving search landscape.
    • Social Media Strategy & Engagement: platform-specific strategies for Facebook, Instagram, LinkedIn, WhatsApp, and emerging social networks.
    • The Future of AI in Digital Content Creation: Generative AI tools to automate, personalize, and optimize content marketing at scale.
    • Performance Marketing & Data-Driven Optimization: web analytics, A/B testing, and AI-powered consumer insights to refine campaigns for higher ROI.
    • Remarketing & Conversion Optimization: advanced retargeting strategies to engage and convert potential customers efficiently.
    • Effective Video & Interactive Marketing: short-form videos, YouTube marketing, reels, and interactive storytelling for maximum impact.
    • Digital Pricing Strategies for the AI Economy: AI-driven dynamic pricing, personalization, and consumer behavior analysis.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Calcutta's official application portal.

      Apply now β†’

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