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Key Account Management: Strategic Trust and Relationship Integration for Value Expansion (STRIVE)
Indian Institute of Management Calcutta

Key Account Management: Strategic Trust and Relationship Integration for Value Expansion (STRIVE)

Indian Institute of Management Calcutta, Maheshtala
HomeMarketing & SalesIndian Institute of Management CalcuttaKey Account Management: Strategic Trust and Relationship Integration for Value Expansion (STRIVE)
5 daysDuration
in-personFormat
EnglishLanguage
MarketingTopic

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About This Program

The Key Account Management - Strategic Trust and Relationship Integration for Value Expansion (STRIVE) - is a five-day program designed to help participants build the capabilities required to manage and grow strategic customer relationships in complex B2B environments. In today's competitive markets, key accounts expect more than transactional selling; they seek partners who understand their business, contribute insights, and collaborate to create long-term value. The program aims to equips Key Account Managers with the strategic mindset, relationship skills, and value-creation tools necessary to move from supplier status to trusted partner Participants will learn how to align with customer strategy, build credibility and trust across multiple stakeholders, integrate relationships across organizational levels, and develop insights that unlock new opportunities for growth. By the end of the program, participants will be able to design strategic account plans, strengthen customer partnerships, and systematically expand value within key accounts - transforming critical customers into long-term strategic growth partners.

Why Indian Institute of Management Calcutta?

IIM Calcutta carries a particular authority in Indian management education that comes simply from being first — the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

Your Profile

  • Key Account Managers and Strategic Account Managers handling high-value customer portfolios in B2B environments.
  • Senior Sales Managers and Business Development Managers responsible for major accounts.
  • Customer Relationship Managers and sales leaders working in complex B2B sales environments.

Benefits

  • Design structured strategic account plans to systematically grow value within key accounts.
  • Build credibility and trust across multiple stakeholder levels within major customer organisations.
  • Identify opportunities for account growth by understanding customer strategy and business priorities.
  • Apply practical frameworks and simulations to move from transactional selling to strategic partnership.

What You'll Learn

  • Understanding customer strategy and account planning
  • Building credibility and trusted advisor relationships
  • Stakeholder management and multi-level engagement
  • Creating value through customer insights and collaboration
  • Growing strategic accounts and building long-term partnerships

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Indian Institute of Management Calcutta's official application portal.

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