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    ASPIRE: Advancing Sales Potential through Influence and Relationship Excellence
    Indian Institute of Management Calcutta

    ASPIRE: Advancing Sales Potential through Influence and Relationship Excellence

    Indian Institute of Management Calcutta, Maheshtala
    HomeMarketing & SalesIndian Institute of Management CalcuttaASPIRE: Advancing Sales Potential through Influence and Relationship Excellence
    5 daysDuration
    in-personFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Nov 30 - Dec 4, 2026
    5 days Β· in-person Β· Instructor-Led Β· Kolkata Campus
    Open
    $1,796

    All-inclusive program fee

    About This Program

    The ASPIRE - Advancing Sales Potential through Influence and Relationship Excellence - is a five-day intensive training designed to help sales professionals develop the capabilities required for success in today's complex, relationship-driven sales environment. As customers become more informed and decision processes grow more collaborative, effective selling requires more than product knowledge and persuasive pitches. Sales professionals must understand customer businesses, build trust, influence decision-making, and create meaningful value through insight and partnership. By the end of the program, participants will be equipped to engage customers more strategically, influence decisions more effectively, and consistently achieve stronger sales outcomes. The program combines conceptual learning with practical application through case studies, role plays, simulations, and real-world sales planning exercises.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first β€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • B2B sales professionals
    • Account managers
    • Business development managers
    • Territory managers
    • Sales leaders

    Benefits

    • Develop deep customer insight to identify and prioritize meaningful sales opportunities.
    • Apply strategic selling and competitive positioning to improve win rates on complex deals.
    • Use insight-led approaches and data to challenge customer assumptions and propose innovative solutions.
    • Build and manage long-term B2B account relationships with stronger pipeline discipline.

    What You'll Learn

    • Understanding customer business models, Industry and market context, Customer value drivers, Diagnosing customer problems
    • Strategic Selling, Competitive positioning, Sales strategy development, Stakeholder influence, Deal planning
    • The psychology of persuasion in sales, Negotiating Effectively, Storytelling in sales conversations, Influencing buying decisions
    • Insight-led selling, Using data to identify opportunities, Challenging customer assumptions, Collaborative problem solving
    • Relationship Excellence & Execution in B2B selling, Managing long-term accounts, Pipeline management, Personal productivity and sales discipline

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Calcutta's official application portal.

      Apply now β†’

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