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    Selling in the Digital Age
    Indian Institute of Management Calcutta

    Selling in the Digital Age

    Indian Institute of Management Calcutta, Maheshtala
    4 daysDuration
    in-personFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Aug 31 - Sep 3, 2026
    4 days Β· in-person Β· Instructor-Led Β· Kolkata Campus
    Open
    $1,198

    All-inclusive program fee

    About This Program

    The success or failure of a business in India often hinges on how well its selling and distribution departments are managed. Digital transformation is transforming all business processes including the sales function. This programme is focused on the fundamental challenges faced by the sales and distribution function in the Indian market. The programme covers how to prepare for and address the needs of digital-first customers engaging in online purchases while adapting traditional channels of sales to create smooth omni-channel integration. The 4-day programme thus, would help participants to meet sales and selling challenges in today's digital and AI age. The Programme will focus on developing and strengthening selling skills across different sales and distribution channels in India. It would lead to developing competencies that leads to higher sales performance. By the end of this MDP, the participants will gain: Knowledge and Skills on Sales Management; a strong grasp on the significance of sales and distribution activities to the overall performance of the organization; Skills for managing multiple channels for higher CX; Best Practices for Leading Sales Organizations Through Digital Transformation; Skills for boosting Sales Performance using Data Analytics Tools.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first β€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • Sales managers and marketing managers at all levels in the organizations (including family business owners) who are looking to build skills and competencies in managing retail businesses.

    Benefits

    • Manage multiple sales and distribution channels for higher customer experience and revenue.
    • Adapt traditional sales channels to meet the needs of digital-first customers and e-commerce platforms.
    • Use data analytics tools to measure and improve sales team performance.
    • Apply best practices for leading sales organizations through digital transformation.

    What You'll Learn

    • Sales Function in Organizations
    • Channel Integration
    • Managing Sales Teams
    • Sales in Digital Businesses
    • E-commerce and Quick Commerce

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Calcutta's official application portal.

      Apply now β†’

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