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    Executive Programme in Sales and Marketing (EPSM)
    Indian Institute of Management Calcutta

    Executive Programme in Sales and Marketing (EPSM)

    Indian Institute of Management Calcutta, Maheshtala
    HomeMarketing & SalesIndian Institute of Management CalcuttaExecutive Programme in Sales and Marketing (EPSM)
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    Date TBD
    hybrid Β· Instructor-Led Β· Kolkata Campus | Online
    Open
    $4,874

    All-inclusive program fee

    About This Program

    The Programme is specially designed for individuals wishing to pursue a career in Sales & Marketing. The programme provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Programme would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on 'cutting edge' issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The programme faculty will focus on synergy between in-field practice and in-class learning. The programme would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first β€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • Junior & Middle level executives looking to making a career in Marketing and Sales across all industries, including Pharma, FMCG, Banking & Financial Services, Industrial products etc.
    • Applicants should be working professionals/self-employed.
    • Graduates / Post-Graduates recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)]
    • Minimum three (3) years and a maximum of 10 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.

    Benefits

    • Understand and identify the challenges in today's market place.
    • Understand the conceptual frameworks in sales and marketing.
    • Understand customer and market orientation for business success.
    • Understand the roles and responsibilities of a manager dealing with sales and/or marketing.
    • Learn how to manage, motivate and lead sales and marketing teams.
    • Understand the fundamentals of channel design and development.

    What You'll Learn

    • Theme 1 - General Management for Marketing: Module 1 - Fundamentals of Management; Module 2 - People Skills for Sales & Marketing Professionals.
    • Theme 2 - Specialized Modules in Marketing: Module 3 - Marketing Fundamentals; Module 4 - Marketing Research & Marketing Analytics; Module 5 - Managing Products, Services and Brands; Module 6 - Consumer Behaviour; Module 7 - Pricing Decisions; Module 8 - Integrated Marketing Communications & Digital Marketing; Module 9 - Marketing Strategy Simulation; Module 10 - AI & ML for Marketing; Module 11 - Introduction to CRM.
    • Theme 3 - Specialized Modules in Sales and Marketing: Module 12 - Sales & Distribution, Retailing & E-Commerce; Module 13 - B2B Sales and Marketing; Module 14 - Basic Negotiation Skills for Sales.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Calcutta's official application portal.

      Apply now β†’

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