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    Chief Revenue Officer Programme (CRO)
    Indian Institute of Management Calcutta

    Chief Revenue Officer Programme (CRO)

    Indian Institute of Management Calcutta, Maheshtala
    N/ADuration
    hybridFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Date TBD
    hybrid Β· Instructor-Led Β· Kolkata Campus | Online
    Open
    $5,401

    All-inclusive program fee

    About This Program

    This Programme is for Professionals with minimum of 8 years of work experience who aspire to move to broader revenue responsibility. It's for the Chief Revenue Officers who want to upskill and enhance their leadership skills. The senior executives and functional leaders in sales or marketing looking to transition to Chief Revenue Officer role can apply. Also Entrepreneurs and Business Owners seeking exposure to sales and marketing leadership are invited to join. To provide excellent executive education to existing as well as aspiring CROs and to help senior executives drive sustainable revenue and profit growth within their organizations.

    Why Indian Institute of Management Calcutta?

    IIM Calcutta carries a particular authority in Indian management education that comes simply from being first β€” the oldest IIM in the country, founded in collaboration with MIT Sloan and the Government of India, in a city that has historically produced some of India's most rigorous intellectual traditions. For senior professionals who want academic depth alongside a genuinely global research pedigree, few institutions on the subcontinent can match its credentials.

    Your Profile

    • Graduates (10+2+3)/Diploma Holders (10+2+3)/Postgraduates (10+2+3) in any discipline with 50% aggregate marks from an AICTE or UGC approved university, with minimum 8 years of work experience as of the programme start date.
    • Candidates should be working when filling out the application form; non-working candidates may apply but selection is at the discretion of the Programme Directors only.
    • SOP is mandatory.

    Benefits

    • Build revenue strategy grounded in macroeconomics, global political economy, and strategic marketing frameworks.
    • Apply financial acumen and data-driven decision-making to drive sustainable revenue and profit growth.
    • Use AI-powered marketing tools - including generative AI and marketing intelligence - to scale revenue operations.
    • Structure strategic negotiations and brand pricing decisions to support growth partnerships.

    What You'll Learn

    • Pillar 1 - Strategic Leadership and Global Perspective: Macroeconomics for Strategic Planning, Global Political Economy.
    • Pillar 2 - Revenue Growth and Market Strategy: Value Creation and Strategic Marketing, Growth Strategy and Strategic Partnership, Brand Strategy and Pricing for Growth, Strategic Negotiations.
    • Pillar 3 - Financial and Operational Excellence: Financial Acumen for C-Suite, Revenue and Operations Leadership, Data Driven Decision Making.
    • Pillar 4 - Digital Innovation and AI-Powered Marketing: Digital Transformation for Revenue Innovation, Marketing Intelligence through AI, Gen AI Marketing and Sales, Performance Marketing for Scalable Growth, Storytelling, Collaboration, and Communications Strategy.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

      Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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    3. 3

      Contact the school

      Send a message directly to Indian Institute of Management Calcutta via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Indian Institute of Management Calcutta's official application portal.

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