Skip to content
Digital Advertising
SDA Bocconi School of Management

Digital Advertising

SDA Bocconi School of Management, Milan
AnytimeDuration
onlineFormat
ItalianLanguage
MarketingTopic

Next Available Cohort

Choose your preferred start date

Anytime - Self-Paced
online · Self-Paced
Open
$543

All-inclusive program fee

About This Program

Il corso ha l’obiettivo di illustrare le potenzialità del digital advertising. Attraverso la discussione di modelli di management e la descrizione di best practice i partecipanti avranno la possibilità di comprendere le logiche alla base di una modalità di comunicazione pubblicitaria complementare agli strumenti più tradizionali. Il programma fa parte del Professional Certificate in Digital Marketing . Per maggiori informazioni, clicca qui

Why SDA Bocconi School of Management?

SDA Bocconi has spent decades building a reputation as continental Europe's most rigorous bridge between academic research and the boardrooms of global corporations — without the Anglo-American filter that shapes so many rival programs. If you want to lead in European, Mediterranean, or emerging-market contexts with genuine analytical depth, this is where serious executives come.

Your Profile

  • Il programma si rivolge a profili manageriali, qualsiasi sia l’industry di riferimento, con conoscenze base di digital marketing e con l’esigenza di acquisire competenze relative alle potenzialità del digital advertising.
  • Il corso si rivolge inoltre a figure senior già inserite nel mondo del marketing & sales, a conoscenza delle logiche tradizionali ma con l’esigenza di aggiornare le proprie competenze relativamente al mondo digitale.

Benefits

  • Acquistabile solo online
  • Certificato SDA Bocconi
  • Durata accesso: 4 mesi

What You'll Learn

  • I principi del digital advertising
  • Modelli per la progettazione dei contenuti adv
  • Il search engine advertising
  • Il social media advertising
  • Il programmatic advertising e i nuovi trend in ambito adv
  • Il caso L'Oreal

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to SDA Bocconi School of Management via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through SDA Bocconi School of Management's official application portal.

    Apply now →

Other Marketing programs at SDA Bocconi School of Management

1 / 33