Digital Marketing Strategy: progettare strategie omnicanale per generare valore

SDA Bocconi School of Management

Milan, Italy

Established in 1971, the SDA Bocconi School of Management is the graduate business school of Università Bocconi, Italy’s first university to grant a degree in economics. Located in the heart of Milan, the school is a private institution that was founded with the mission to contribute to the development of individuals, organizations, and society through a culture of management based on entrepreneurship and responsibility. Its academic philosophy is defined by "empowerment through knowledge," emphasizing a multidisciplinary approach that bridges the gap between high-level theoretical research and the immediate, practical needs of the international business community.Accreditations and RankingsSDA Bocconi is among the elite group of institutions worldwide to hold the "Triple Crown" accreditation, reflecting its adherence to the highest international standards.AACSB (Association to Advance Collegiate Schools of Business)EQUIS (European Quality Improvement System) — Re-accredited five consecutive timesAMBA (Association of MBAs)Financial Times Executive Education Custom Rankings (2025): 3rd WorldwideFinancial Times Executive Education Open Rankings (2025): 12th WorldwideFinancial Times European Business School Rankings (2025): 1st in EuropeBloomberg Businessweek European B-School Rankings (2025): 3rd in EuropeQS World University Rankings: Business & Management (2025): 10th WorldwideExecutive Education at a GlanceThe school is globally recognized for its ability to create hyper-customized corporate programs, a sector in which it consistently ranks among the top three providers in the world. SDA Bocconi offers a diverse portfolio that balances intensive in-person modules with sophisticated digital learning platforms, such as the "Bocconi Learning Radar," which tracks a participant's educational journey over a lifetime. Key focus areas include Luxury Management, Finance, Governance, and the emerging "Chief Diffusion Officer" roles within AI-driven industries.Flagship programs include the Global Executive MBA (GEMBA) and the Next CEO Program, specifically designed for C-suite succession. Tuition for open executive programs typically ranges from €4,000 for short intensive courses to €62,000 for the modular Executive MBA. The school provides significant financial support through a dedicated €1,000,000 scholarship fund for its master’s and executive participants, with specific waivers available for women in leadership and candidates from NGOs.Campus and FacilitiesThe Milan campus is a landmark of contemporary architecture, designed by the Pritzker Prize-winning Japanese firm SANAA. Completed in 2020, the complex features a series of fluid, transparent buildings with 84,000 square meters of space that "float" over a lush park, symbolizing the school’s openness to the city. Participants have access to the Bocconi Sport Center, which houses an Olympic-sized swimming pool and a roof-top running track, alongside specialized executive lounges and "cloud-like" auditoriums. Milan itself acts as a living laboratory; as Italy’s financial and fashion capital, it provides an unparalleled environment for studying the intersection of heritage branding and global investment.Faculty and ResearchSDA Bocconi’s faculty is organized into eight "Knowledge Groups"—including Finance, Marketing, and Government—complemented by specialized Labs and Monitors that produce applied research for industry. The school maintains 20 Labs and 6 Observatories, such as the CERGAS center for health and social care management, which directly influences European public policy. The faculty is distinguished by its ability to translate rigorous academic data into the "Flagship Indexes" used by Fortune 500 companies to measure sustainability and governance performance.Student Body, Alumni, and Career OutcomesThe student body is exceptionally international, with executive cohorts representing over 70 countries and industries ranging from fintech to luxury automotive. The Bocconi Alumni Community is a powerful global network of over 146,000 members active in 130 countries, supported by 75 territorial chapters. Notable alumni include leaders like Elena Goitini, CEO of BNL BNP Paribas, and Alisée de Tonnac, co-founder of Seedstars. Career outcomes for executives are bolstered by the school's deep ties to the Italian "Industrial Districts" and the Milanese banking sector, providing a robust platform for career transitions and board-level placements.