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Digital Marketing Accelerator
Kellogg School of Management

Digital Marketing Accelerator

Kellogg School of Management, Evanston
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Interested in this program?

No upcoming dates are listed right now. Register your interest and Kellogg School of Management will let you know when the next cohort opens.

About This Program

In today’s fast-changing digital world, marketing strategies can shift overnight. New tools and evolving customer behaviors continue to reshape how organizations connect with their audiences. Digital marketing is an increasingly demanding discipline that requires even seasoned marketers to continually refresh their skill set. To stay effective, marketers need current skills they can apply right away, without stepping away from their day-to-day responsibilities. The Digital Marketing Accelerator is an intensive weekend program for professionals who want to stay current in this constantly evolving field. Led by expert faculty, participants will explore how to translate business strategy into digital strategy, apply AI to enhance content, and use bidding and analytics to evaluate digital marketing effectiveness. Participants will also explore how to talk about digital marketing to their organization’s finance team, C-Suite and board of directors, and how to use digital marketing to accelerate the path to becoming a CMO. Throughout the program, marketing, analytics and finance are integrated to strengthen digital decision-making. Interactive discussions and examples emphasize practical applications that can be implemented immediately.

Why Kellogg School of Management?

Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

Your Profile

  • Practicing digital marketers looking to stay current in a rapidly changing digital world
  • Mid-to-senior-level marketers new to digital marketing
  • High-potential employees who have (or will soon have) significant responsibility for digital marketing activities
  • Brand marketers transitioning into digital marketing
  • Technical marketers (Programmatic SEO) seeking to deepen their strategic capabilities

Benefits

  • Build practical skills for immediate on-the-job application, over a focused weekend format
  • Connect business goals and digital marketing strategy
  • Learn current practices in AI, search and social commerce
  • Measure and communicate performance across your organization
  • Gain perspectives from expert faculty and a CFO panel on evaluating digital investment

What You'll Learn

  • Day 1 – Strengthen your digital strategy with emerging trends
  • Translate business goals into actionable digital strategies
  • Explore the evolving nature of digital marketing
  • Use AI to enhance your content and engagement
  • Leverage social commerce to reach and convert customers
  • Understand what’s ahead in search marketing
  • Day 2 – Measure your impact and lead with agility
  • Apply ROI and bidding methods to evaluate digital effectiveness
  • CFO Panel: How CFOs think about digital marketing (lunch panel)
  • Optimize campaigns through media mix modeling
  • Communicate digital priorities to senior leadership and boards
  • Apply agile practices to lead your marketing initiatives

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Kellogg School of Management's official application portal.

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