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    Growth Marketing
    Kellogg School of Management

    Growth Marketing

    Kellogg School of Management, Evanston
    4 daysDuration
    in-personFormat
    EnglishLanguage
    MarketingTopic

    Next Available Cohort

    Choose your preferred start date

    Dec 7 - Dec 10, 2026
    4 days · in-person · Instructor-Led · Miami
    Open
    $8,950

    All-inclusive program fee

    About This Program

    To drive profitable growth in today’s dynamic business landscape, leaders must possess a deep understanding of their market, strategic insights into their customers’ behavior, and a powerful command of strategies and techniques that identify opportunities and inspire cross-functional teams to act quickly. The Growth Marketing program at Kellogg Executive Education will equip you with these essential skills through a rigorous and engaging curriculum. Join us for a transformative experience led by renowned professors Derek Rucker and Kevin McTigue. You will learn the critical 4-W’s of business growth in an immersive faculty-led experience, to equip you to better navigate the complexities of today’s market. Where Do You Grow? Learn how to match high-potential market segments with your optimal products and services. Explore the disciplines of innovation, advertising, and brand purpose. Create clear, practical, short-term objectives that align with your organization’s goals. Understand how to balance brand versus performance marketing. Who Are My Customers? Which customers provide the strongest opportunities for growth? Determine who your customers are and manage the complexity of audience targeting. Balance strategic targeting with AI-driven channel planning. Why Are They Not Buying? Understand customer perceptions and barriers to purchasing. Learn how to develop a compelling messaging strategy that activates consumer motivations. When and How Do We Engage? Outline a tactical approach to meet your customers’ needs through journey mapping. Optimize creative strategies and tactical execution.

    Why Kellogg School of Management?

    Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

    Your Profile

    • Marketing Leaders and Executives: Senior marketing professionals responsible for driving growth in their organizations.
    • General Managers and Revenue Leaders: Executives focused on expanding market reach and driving growth.
    • Product Managers and Entrepreneurs: Professionals involved in developing and marketing products and services who seek to scale their brand.
    • Sales and Business Professionals: Individuals looking to enhance their strategic marketing capabilities and contribute to their company’s growth engine.
    • Emerging Leaders: High-potential staff who wish to become a growth catalyst in their organization.

    Benefits

    • Engage in Experiential Learning: Participate in hands-on exercises that unite faculty and participants, bringing growth concepts to life and ensuring practical application.
    • Adopt a Growth-Oriented Mindset: Learn to foster a proactive approach to assessing business challenges and converting them into opportunities.
    • Master Strategic Frameworks: Learn to ask the right questions within your organization and apply proven methods to drive brand growth.
    • Discover Contemporary Practices that Leverage Foundational Marketing Strategies: Connect innovative digital and AI-driven techniques with timeless strategic principles.
    • Change How You Approach Growth Conversations: Effectively align your team’s activities and outcomes with strategic goals for success.
    • Identify Key Growth Opportunities: Learn how to choose the best target segments for your products and services for maximum growth impact.

    What You'll Learn

    • Identify high-potential market segments and align them with optimal products and services. Explore innovation, advertising, and brand purpose, creating clear, practical short-term objectives that support organizational goals. Understand how to balance brand versus performance marketing.
    • Analyze customer behavior to identify growth opportunities. Determine target customers and manage audience targeting complexity, balancing strategic targeting with AI-driven channel planning.
    • Understand customer perceptions and barriers to purchasing. Develop compelling messaging strategies that activate consumer motivations.
    • Outline tactical approaches to meet customer needs through journey mapping. Optimize creative strategies and tactical execution.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Kellogg School of Management's official application portal.

      Apply now →

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