

Growth Marketing

Kellogg School of Management
The Kellogg School of Management at Northwestern University, founded in 1908 as the Northwestern University School of Commerce, is a private, university-affiliated business school located in Evanston, Illinois, with a presence in downtown Chicago. From its inception, Kellogg has fostered a culture of collaboration and analytical rigor, aiming to develop leaders who can navigate complex global challenges. The school's academic philosophy centers on a general management approach, emphasizing cross-functional understanding, practical application, and a strong focus on leadership development and innovation.Accreditations and RankingsAccreditations:AACSB International (The Association to Advance Collegiate Schools of Business) - accredited since 1916EQUIS (EFMD Quality Improvement System) - accredited since 2004AMBA (Association of MBAs) - accredited since 2004Rankings:Financial Times Global MBA Ranking 2024: #9Bloomberg Businessweek Best B-Schools (US) 2023-24: #1QS Global MBA Rankings 2024: #10U.S. News & World Report Best Business Schools 2024: #2 (tied)Executive Education at a GlanceKellogg School of Management's executive education programs are particularly known for their strengths in leadership, marketing, strategy, and innovation, reflecting the school's core academic expertise. The portfolio includes both open enrollment programs for individuals and custom programs tailored for organizations. Programs are delivered in various formats, including intensive in-person sessions at the Evanston and Chicago campuses, fully online courses, and blended learning experiences. Durations range from short, focused two-day workshops to multi-week certificate programs. Flagship offerings include the Advanced Management Program (AMP) and various Executive Scholar Certificate programs in areas such as Leadership, Marketing, and Finance. Open enrollment program costs typically range from approximately $5,000 for shorter online courses to over $70,000 for comprehensive multi-week programs like the AMP. Limited scholarships are available for select programs, often targeting non-profit leaders or specific underrepresented groups.Campus and FacilitiesKellogg's primary campus is the Global Hub in Evanston, Illinois, a modern, lakeside facility on the shores of Lake Michigan within Northwestern University's campus. This architectural landmark features flexible classrooms, collaborative learning spaces, and advanced technology designed to foster interaction and innovation among participants. The Global Hub's design encourages spontaneous collaboration and provides an immersive learning environment. Additionally, Kellogg maintains a presence in downtown Chicago at Wieboldt Hall, offering convenient access for professionals in the city's business district. The Evanston location provides a focused, collegiate atmosphere, while its proximity to Chicago offers participants access to a major global business hub, allowing for real-world application and networking opportunities within a diverse urban economy.Faculty and ResearchKellogg School of Management boasts a large and internationally diverse faculty, comprising scholars and practitioners recognized for their groundbreaking research and practical insights. The faculty's research strengths are particularly prominent in areas such as marketing, organizational behavior, finance, strategy, and entrepreneurship. Kellogg faculty are adept at bridging academic theory with real-world business challenges, ensuring that executive education participants gain actionable knowledge. The school is home to several notable research centers and institutes, including the Kellogg Center for Executive Women, the Zell Lurie Institute for Entrepreneurial Studies, and the Center for Research in Technology & Innovation, all of which contribute to the curriculum and thought leadership in executive programs.Student Body, Alumni, and Career OutcomesKellogg's executive education cohorts are characterized by their international diversity, drawing participants from a wide range of industries, functions, and geographic regions. This rich mix fosters a dynamic peer-learning environment, where executives share varied perspectives and experiences. The Kellogg alumni network is extensive and influential, comprising over 65,000 individuals across more than 120 countries. Alumni hold leadership positions in major corporations, startups, and non-profit organizations globally, particularly concentrated in consulting, technology, finance, and consumer goods. While executive education programs do not typically offer formal career placement services, participants benefit from enhanced leadership capabilities, expanded professional networks, and the prestige of a Kellogg credential, which often supports career advancement and transitions into more senior roles.
Next Available Cohort
Choose your preferred start date
All-inclusive program fee
Duration
4 days
Format
in-person
Topic
Marketing
Language
English
About This Program
Why Kellogg School of Management?
Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.
Your Profile
- Marketing Leaders and Executives: Senior marketing professionals responsible for driving growth in their organizations.
- General Managers and Revenue Leaders: Executives focused on expanding market reach and driving growth.
- Product Managers and Entrepreneurs: Professionals involved in developing and marketing products and services who seek to scale their brand.
- Sales and Business Professionals: Individuals looking to enhance their strategic marketing capabilities and contribute to their company’s growth engine.
- Emerging Leaders: High-potential staff who wish to become a growth catalyst in their organization.
Benefits
- Engage in Experiential Learning: Participate in hands-on exercises that unite faculty and participants, bringing growth concepts to life and ensuring practical application.
- Adopt a Growth-Oriented Mindset: Learn to foster a proactive approach to assessing business challenges and converting them into opportunities.
- Master Strategic Frameworks: Learn to ask the right questions within your organization and apply proven methods to drive brand growth.
- Discover Contemporary Practices that Leverage Foundational Marketing Strategies: Connect innovative digital and AI-driven techniques with timeless strategic principles.
- Change How You Approach Growth Conversations: Effectively align your team’s activities and outcomes with strategic goals for success.
- Identify Key Growth Opportunities: Learn how to choose the best target segments for your products and services for maximum growth impact.
What You'll Learn
- Identify high-potential market segments and align them with optimal products and services. Explore innovation, advertising, and brand purpose, creating clear, practical short-term objectives that support organizational goals. Understand how to balance brand versus performance marketing.
- Analyze customer behavior to identify growth opportunities. Determine target customers and manage audience targeting complexity, balancing strategic targeting with AI-driven channel planning.
- Understand customer perceptions and barriers to purchasing. Develop compelling messaging strategies that activate consumer motivations.
- Outline tactical approaches to meet customer needs through journey mapping. Optimize creative strategies and tactical execution.
Frequently Asked Questions
How to Apply
- 1
Check your eligibility
Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.
- 2
Compare programs
Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.
Compare programs → - 3
Contact the school
Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.
- 4
Prepare your application
Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.
- 5
Submit your application
Apply directly through Kellogg School of Management's official application portal.
Apply now →
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