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    Mastering Sales: The Digital and AI Toolkit for Success
    Kellogg School of Management

    Mastering Sales: The Digital and AI Toolkit for Success

    Kellogg School of Management, Evanston
    HomeMarketing & SalesKellogg School of ManagementMastering Sales: The Digital and AI Toolkit for Success
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    Sep 3 - Nov 12, 2026
    online · Instructor-Led
    Open
    Oct 22, 2026 - Jan 14, 2027
    online · Instructor-Led
    Open
    $2,775

    All-inclusive program fee

    About This Program

    Marketing, operations and finance set the stage, but growth begins when something is sold. Organizations succeed through professionals who can sell with clarity, credibility and impact. High-performing sellers are in demand, and this program equips you to become one. Unlike many sales programs that focus narrowly on tactics or leadership models, this program integrates strategy, digital fluency, data-driven insights and the power of artificial intelligence (AI). Today's top performers don't just close - they lead, shape and deliver value throughout the sales cycle. The 10-week Mastering Sales: The Digital and AI Toolkit for Success program is a structured, research-backed journey that empowers professionals with a rigorous, end-to-end approach to selling, from prospecting and client engagement to storytelling, closing and coaching. The program blends proven sales frameworks with advanced digital and AI-enabled tools, delivering world-class expertise, practical fluency and credentialed credibility to equip participants with the structure, confidence and AI-driven skills needed to accelerate performance, drive measurable outcomes and thrive in a volatile, technology-driven sales environment.

    Why Kellogg School of Management?

    Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

    Your Profile

    • Early-career sales professionals seeking credibility and improved closing rates with a repeatable sales toolkit that turns activity into measurable conversions
    • Sales leaders and managers aiming to break performance plateaus, modernize processes, learn digital and AI-powered tools and scale results
    • Entrepreneurs and founders looking to sharpen pitches, build structured sales engines and confidently acquire and grow customers
    • Business development professionals and career shifters who need structured and proven sales techniques and engagement skills to pitch, close deals and build credibility
    • Leaders and professionals outside sales who want to sell ideas, influence stakeholders and drive impact with structured strategies

    Benefits

    • Assess their sales mindset, habits and performance using proven techniques
    • Analyze team performance using specific leadership tools and behaviors
    • Create persuasive sales stories using client context, buyer psychology and data insights
    • Apply digital tools and AI insights to improve sales preparation and engagement
    • Identify strategies to build trust and credibility in professional networking and sales
    • Build a personalized sales toolkit with tools for each step of the buyer's journey
    • Develop a repeatable process for self-coaching and peer coaching

    What You'll Learn

    • Module 1: Sales Mastery Through Deliberate Practice
    • Module 2: Run Fantastic Sales Meetings: Differentiate Yourself by How You Run Meetings
    • Module 3: Practice Proactive Pursuit With Lead Generation and Cold Calling
    • Module 4: Sales Qualification and Objection Handling
    • Module 5: Storytelling in Sales
    • Module 6: Present With Panache: Sales Presentations That Persuade
    • Module 7: Team for Impact With Elite Team Selling Strategies
    • Module 8: Closing Sales Deals
    • Module 9: Bounce Back Better by Building Sales Resilience
    • Module 10: Personal Branding for Sales Professionals

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through Kellogg School of Management's official application portal.

      Apply now →

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