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Strategies that Build Winning Brands
Kellogg School of Management

Strategies that Build Winning Brands

Kellogg School of Management, Evanston
HomeMarketing & SalesKellogg School of ManagementStrategies that Build Winning Brands
7 weeksDuration
onlineFormat
EnglishLanguage
MarketingTopic

Next Available Cohort

Choose your preferred start date

Nov 26, 2026 - Jan 14, 2027
7 weeks · online · Instructor-Led
Open
$2,600

All-inclusive program fee

About This Program

In a hyper-connected world with so much noise and competition, effective branding and marketing are more important than ever. Many struggle to grow while new, founder-led brands capture momentum. As a leader, you can find growth and long-term profitability by building a winning brand that offers a distinct customer advantage. This highly-interactive 6-week online experience provides engaging activities in every module, allowing you to put concepts into practice right away. You will benefit from Kellogg's brand experts' real-world experience with global brands, proprietary frameworks, and unique case studies. This program takes a hands-on approach to learning how to build brands that offer a distinct customer advantage. The brand experts at Kellogg will share their real-world experience with global brands, proprietary frameworks, and case studies you won’t find elsewhere, and lead you through engaging activities that allow you to put the concepts you learn into practice right away. Your learning experience will consist of frameworks delivered via video lectures, live webinars, real-world examples and case studies, application of frameworks through weekly activities, customized assignments and quizzes, discussion boards, and faculty engagement. The program consists of 6 modules delivered over 6 weeks online. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments, and participate in discussions. Modules are opened at the beginning of each week and have quizzes/assessments at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. While the modules do not close, access to assignments is closed each week. There will be 4 live webinars, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing. Participants can create a profile, connect and collaborate with peers, and interact with academic/industry experts such as program leaders and teaching assistants. Live office hours will be held weekly during the program and all participants are welcome to join with questions or to discuss assignments. Kellogg Executive Education partners with Emeritus Institute of Management, an online education provider, to develop and deliver this program. This collaboration provides broader access to Executive Education, beyond on-campus offerings, in a collaborative and engaging format consistent with Kellogg’s standard of quality.

Why Kellogg School of Management?

Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

Your Profile

  • Brand managers and directors
  • Marketing, communication and creative leaders
  • Brand ambassadors such as Customer Experience managers
  • Growth and strategy leaders, including consultants
  • Branding agency executives and teams
  • General managers
  • Founders/Entrepreneurs

Benefits

  • Develop your brand’s positioning, character, and purpose.
  • Discover different approaches for evaluating the health of your brand.
  • Understand how to make smart brand portfolio decisions and manage growth.
  • Create a powerful marketing plan for real-world application.
  • Determine how to drive growth and defend against competitive attacks using a financial risk assessment tool.

What You'll Learn

  • Module 1: The Power and Challenge of Branding
  • Module 2: Defining Your Brand: Targeting, Positioning, Character and Purpose
  • Module 3: Bringing Your Brand to Life: Brand Design and Touch Points
  • Module 4: Building a Strong Brand Portfolio
  • Module 5: Managing Your Brands
  • Module 6: Brand Strategy Growth and Defense

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

    Compare programs →
  3. 3

    Contact the school

    Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Kellogg School of Management's official application portal.

    Apply now →

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