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Digital Marketing Strategies: Data, Automation, AI & Analytics
Kellogg School of Management

Digital Marketing Strategies: Data, Automation, AI & Analytics

Kellogg School of Management, Evanston
HomeMarketing & SalesKellogg School of ManagementDigital Marketing Strategies: Data, Automation, AI & Analytics
8 weeksDuration
onlineFormat
EnglishLanguage
MarketingTopic

Next Available Cohort

Choose your preferred start date

Nov 26, 2026 - Jan 21, 2027
8 weeks · online · Instructor-Led
Open
$2,800

All-inclusive program fee

About This Program

The proliferation of new technologies, such as mobile, cloud computing, and artificial intelligence (AI), have transformed customer behavior and disrupted marketplaces. As a result, our marketing practices must also evolve. Marketing in a digital world is much more than marketing through digital channels: it's about harnessing automation to make marketing practices more productive and agile; it's about mining new sources of customer data to create personalized communications; and it's about leveraging analytics and AI to optimize marketing activities. In this online program by Kellogg Executive Education, you'll gain an end-to-end perspective of the modern marketing process, which starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization. It may sound familiar, but if AI and automation aren't part of your marketing technology stack, then you're not getting the most out of your marketing investments. Market leaders take a holistic view of marketing, adopting technology platforms that support decision making across the entire organization. That's what this program is all about.

Why Kellogg School of Management?

Kellogg School of Management stands out for its distinctive emphasis on collaborative leadership, a deep integration of marketing and strategy, and a commitment to developing leaders who drive innovation. Its programs are designed for executives seeking to enhance their general management capabilities through a highly interactive and team-oriented learning environment.

Your Profile

  • Business managers and leaders responsible for driving innovation and growth.
  • Seasoned marketing practitioners.
  • Individuals whose roles involve attracting and retaining customers or delivering products and services.
  • Those managing a marketing team, seeking a high-level strategic view.
  • Access to a computing device with internet, a modern web browser (Chrome/Firefox preferred), Microsoft Office, and a PDF viewer.
  • A valid email address.

Benefits

  • Understand customer insights using ethnographic research, customer experience mapping, and social data mining.
  • Segment customers effectively through behavioral segmentation techniques.
  • Engage customers by mapping their journeys, crafting brand stories, and utilizing content hubs.
  • Execute and optimize digital marketing campaigns with marketing attribution, experimentation, and automation.

What You'll Learn

  • A Framework for Marketing in a Digital World: Customer Expectations, Marketing Transformation, and the 5 Marketing Transformation Lanes.
  • Understanding Customers and Generating Insights: Deductive and Inductive Insights, Ethnography, Customer Experience Mapping, Social Data Mining, and AI in Customer Insights.
  • Customer Segmentation and Behavioral Marketing: A Priori vs. Response-Based Segmentation, Segmentation Process, Behavioral Marketing.
  • The Customer Journey and Content Strategy: Customer Journey Mapping, Improving Customer Experience with ERRC Grid, Content Management, Creating Content Hubs.
  • Brand Storytelling in a Digital World: Structure of Storytelling, Transmedia Storytelling, Campaign Design.
  • Designing and Executing Digital Marketing Campaigns: Campaign Strategy, Implementation Steps, Measuring and Adjusting, Automating with AI and Machine Learning.
  • Marketing Attribution, Testing, and Experimentation: Attribution Models, Attribution Process, Experimentation for Continuous Improvement, Technology's Role.
  • Automation and Artificial Intelligence in Marketing: Marketing Automation, AI Applications & Customer Life Cycle.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

    Use Gradia's comparison tool to evaluate up to 3 programs side-by-side on fees, duration, format, and accreditation.

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  3. 3

    Contact the school

    Send a message directly to Kellogg School of Management via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through Kellogg School of Management's official application portal.

    Apply now →

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