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    The Neuroscience of Business: Innovations in Leadership and Strategic Decisions
    Wharton Executive Education

    The Neuroscience of Business: Innovations in Leadership and Strategic Decisions

    Wharton Executive Education, Philadelphia
    HomeLeadershipWharton Executive EducationThe Neuroscience of Business: Innovations in Leadership and Strategic Decisions
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    in-person · Instructor-Led · Philadelphia, PA
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    About This Program

    As technological advances reshape business in nearly every industry, many companies are still basing important decisions on questionnaires, focus groups, card swipes, and GPS tracking. But there are new, more accurate sources of information. Recent breakthroughs in neuroscience are helping us understand more about what holds people's attention and what motivates them. The real and potential business applications are astounding. Grounded in the latest research of the Wharton Neuroscience Initiative and based on Wharton’s Introduction to Brain Science for Business MBA course, this program presents a unique opportunity to learn directly from the scientists who are making new discoveries. The Neuroscience of Business: Innovations in Leadership and Strategic Decisions will show you how the brain works and how to apply neuroscience principles in your organization to shape and improve management, team-building, and innovation. Academic Director Michael Platt says neuroscience can improve management in myriad ways.

    Why Wharton Executive Education?

    When Fortune 500 boards, sovereign wealth funds, and serial founders want their senior teams sharpened on finance, strategy, or leadership, they repeatedly arrive at the same address in West Philadelphia. Wharton's executive programs are built on the same faculty who define the academic disciplines themselves — not practitioners brought in to translate research, but the researchers writing it.

    Your Profile

    • Director, senior director, vice president of large corporations
    • CEO, president, senior vice president, general manager of mid-size enterprises
    • Founders or CEOs of rapidly growing, successful entrepreneurial ventures
    • Government and military professionals
    • Managers in strategy, marketing, and R&D

    Benefits

    • This highly interactive and fully immersive program will show you the latest scientific discoveries that can have a direct impact on your organization. Designed to stimulate your thinking, it leverages the expertise of world-class faculty through lectures, discussions, application exercises, and demonstrations of cutting-edge neuroscience technology. Program content will also directly address the new normal of remote work and how to enhance results through more effective communication and motivation leadership strategies.
    • Together with a select group of participants, you will explore research as it applies to persuasive messaging and advertising, team chemistry, decision making, social influence, innovation and creativity, and more. A high level of engagement is required, and extensive networking with faculty and peers takes place throughout the program and beyond. Expect to apply new insights, brainstorm, and connect through interactions in and out of the virtual classroom. You will leave with a new network of highly experienced peers and faculty experts that you can access well into the future.
    • In addition to informing and enhancing your own future business practices and strategies, you will also work closely with fellow participants and faculty on a project to develop new ideas for neuroscience applications. The project culminates in a pitch session on the final day that will be critiqued by the group. Past projects have led to continued teamwork on entrepreneurial endeavors. Session topics include:
    • Building Connections with the Social Brain The Secrets of Team Chemistry Social Media, Persuasive Messaging, and Why Some Ideas Catch On Enhancing Perspective Taking and Reducing Bias and Assumptions Powering Creative Thinking and Innovation Effective Communication Using Neuroscience Boosting Engagement and Memorable Content for the Visual Brain Decision making: How to Get It Right Driving Performance: Neuroscience Secrets for Success The Future of Brain Science in Business
    • Professor Michael Platt talks about The Neuroscience of Business: Innovations in Leadership and Strategic Decisions on Wharton Business Radio, SiriusXM.

    What You'll Learn

    • Building Connections with the Social Brain
    • The Secrets of Team Chemistry
    • Social Media, Persuasive Messaging, and Why Some Ideas Catch On
    • Enhancing Perspective Taking and Reducing Bias and Assumptions
    • Powering Creative Thinking and Innovation
    • Effective Communication Using Neuroscience
    • Boosting Engagement and Memorable Content for the Visual Brain
    • Decision making: How to Get It Right
    • Driving Performance: Neuroscience Secrets for Success
    • The Future of Brain Science in Business

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

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    3. 3

      Contact the school

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    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

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      Submit your application

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