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    Purpose & Performance
    HEC Paris

    Purpose & Performance

    HEC Paris, Jouy-en-Josas
    HomeLeadershipHEC ParisPurpose & Performance
    2 daysDuration
    in-personFormat
    EnglishLanguage
    LeadershipTopic

    Next Available Cohort

    Choose your preferred start date

    Nov 5 - Nov 6, 2026
    2 days · in-person · Instructor-Led · Jouy-en-Josas Campus
    Open
    $5,435

    All-inclusive program fee

    About This Program

    Defining a purpose or a strategic mission doesn't guarantee a positive environmental or societal impact, nor does it correlate into remarkable economic performance. What needs to be deployed to establish a competitive advantage, is leadership rooted in a purpose that unleashes collective action within the company. Moving from strategy to impact doesn't involve simply publishing ESG reports, but requires implementing contributive business models, governance, and organizational culture that unleash energies, reduce costs, and enhance the company's reputation with all its stakeholders. To succeed in transitioning from strategy to impact, the purpose requires specific embodiment and the activation of several levers uncovered by research at HEC Paris, which this program presents in the form of an easy-to-implement model: Clarity©.

    Why HEC Paris?

    Few business schools in the world combine the intellectual rigour of a grande école tradition with the kind of executive education infrastructure that genuinely serves senior leaders across industries. HEC Paris has spent decades building one of Europe's most respected leadership development ecosystems — one that draws heavily on research conducted at the school itself, not imported from elsewhere.

    Your Profile

    • Members of Boards of Directors or Supervisory Boards, members of executive committees of companies (from large ETIs to SBF120) who wish to create a sense of purpose of their company the basis of an effective strategy. It is also aimed at HR Directors and Training Development Directors of senior executives.

    Benefits

    • Differentiate between purpose, mission and values
    • Understand how to orchestrate a purpose-driven organization and define the associated KPIs
    • Identify the 7 levers of action to achieve the desired impact
    • Defeat the multiple obstacles that ruin efforts to align strategy, the embodiment of purpose-driven leadership and the achievement of objectives
    • Build an action plan to implement and manage a strategy based on impact and purpose

    What You'll Learn

    • UNDERSTANDING WHY A STRATEGY BASED ON A DISTINCTIVE PURPOSE CAN GENERATE ECONOMIC OUTPERFORMANCE - The effect of purpose on corporate performance is null on average. However, under certain conditions, the financial and non-financial impacts can be multiplied.
    • MEASURE THE SCALE OF POTENTIAL GAINS IN ORGANIZATIONAL AND FINANCIAL TERMS - Through the presentation of the Clarity © model, each lever enabling leadership embodying the purpose to access pockets of organizational performance is described.
    • Detailing concrete actions to influence leadership culture and achieve outperformance - Each impact lever can be broken down into concrete actions to facilitate teams' work and remove obstacles.
    • Draw up an action plan for immediate implementation - The orchestration of actions is enriched by peer-to-peer and shared concrete examples, so that each leaves with an action plan tailored to his or her company's situation.

    Frequently Asked Questions

    How to Apply

    1. 1

      Check your eligibility

      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

    2. 2

      Compare programs

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    3. 3

      Contact the school

      Send a message directly to HEC Paris via Gradia to request a brochure or speak with an admissions advisor.

    4. 4

      Prepare your application

      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

    5. 5

      Submit your application

      Apply directly through HEC Paris's official application portal.

      Apply now →

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