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    Leading Behavioral Change
    International Institute for Management Development

    Leading Behavioral Change

    International Institute for Management Development, Lausanne
    8 weeksDuration
    onlineFormat
    EnglishLanguage
    LeadershipTopic

    Available Cohorts

    Choose your preferred start date

    Oct 5 - Nov 29, 2026
    8 weeks · online · Instructor-Led
    Open
    Apr 26 - Jun 20, 2027
    8 weeks · online · Instructor-Led
    Open
    Oct 4 - Nov 28, 2027
    8 weeks · online · Instructor-Led
    Open
    $3,242

    All-inclusive program fee

    About This Program

    Motivate your people and elevate team performance through behavioral change As you advance as a leader, your success depends less on your individual actions and more on how effectively you enable others to perform. Driving performance through other people means understanding what motivates them, how habits are formed, and how the work environment influences behavior. To translate that understanding into impact, you need to be able to shape employee behavior change – one of the most powerful leadership skills you can develop. IMD’s Leading Behavioral Change program provides you with science-based tools and techniques to help your teams grow, perform, and adapt in a fast-changing world. You will learn how to motivate your team more effectively and embed high-performance habits and mindsets that sustain success. Grounded in behavioral economics, cognitive and behavioral psychology, and systemic psychotherapy, this highly practical program equips you with proven frameworks to influence behavior and build a culture of continuous development. You’ll explore key behavioral drivers, such as the importance of context, intrinsic and extrinsic motivation, habit formation, psychological capital, and individual ability and differences, to have a clear, actionable understanding of how to lead lasting employee behavior change. Throughout the journey, you’ll work closely with a dedicated coach to address your real-world leadership challenges and create a development plan to implement in your team or organization. You can take this program as a stand-alone experience or as part of the IMD Online Executive Certificate.

    Why International Institute for Management Development?

    IMD runs one of the smallest, most selective executive education portfolios in the world — and that is precisely the point. Based on the shores of Lake Geneva, the school has built its entire identity around a single question: what does it actually take to develop a leader who performs under real pressure? The answer, refined over decades, is a model that combines unusually small cohorts, faculty who consult actively with global corporations, and a Swiss-precision focus on measurable behavioral change.

    Your Profile

    • You are a team leader, people manager, or L&D professional looking to drive lasting performance through behavioral and cultural change. You want to understand what truly motivates people, strengthen team dynamics, and translate insight into measurable business impact.
    • Or, you’re part of a team aiming to create a shared vision and a thriving culture that empowers individuals, fuels collaboration, and delivers high performance.

    Benefits

    • Uncover motivational drivers - Understand what truly motivates your people and use practical tools to foster engagement, autonomy, and a sense of purpose.
    • Elevate performance - Learn how to apply behavioral science to drive meaningful improvements in individual and team performance.
    • Create a supportive environment - Shape the conditions that reinforce positive behaviors and team growth.
    • Shape high-performance habits - Learn how to break unproductive patterns and build empowering habits that enhance focus, energy, and effectiveness.
    • Strengthen psychological capital - Develop your team’s optimism, confidence, resilience, and willpower to help them embrace change and navigate challenges with a positive mindset.
    • You and your class - You are a team leader, people manager, or L&D professional looking to drive lasting performance through behavioral and cultural change. You want to understand what truly motivates people, strengthen team dynamics, and translate insight into measurable business impact.

    What You'll Learn

    • Navigate your specific challenges - Address the real obstacles you’re facing in your organization
    • Translate concepts into action - Move from theory to practical application in your work
    • Maximize your impact - Stay focused on outcomes that matter to your role and goals
    • Maintain momentum - Keep progressing even when priorities compete for your attention
    • Unit 1: The importance of context - Understand the role of behavior change in both corporate transformation and individual performance improvement, Recognize the role of context in behavior change and the central role you play as a manager in shaping that context, Share the behavior changes you want to facilitate in yourself and your people with your personal coach and small group of participants
    • Unit 2: Intrinsic motivation - Understand the importance and key components of intrinsic motivation: autonomy, mastery, and connection, Analyze factors that impact your own intrinsic motivation and that of your direct reports, Learn how to enhance intrinsic motivation in yourself and others using practical tools in each of the three areas
    • Unit 3: Extrinsic motivation - Discover how extrinsic motivation encourages behavior change in tandem with intrinsic motivation, Evaluate the strengths and weaknesses of various extrinsic motivational tools, Identify whether you and your employees are “prevention” or “promotion” focused and how this affects the kind of extrinsic motivators you might choose
    • Unit 4: Ability and individual differences - Recognize the three elements that can affect people’s ability to change and develop: opportunity, skills, and resources, Identify potential hidden blockers to change, competing commitments and individual differences, Adapt your motivation strategies to each individual’s inner values and drivers
    • Unit 5: Psychological capital – confidence and optimism - Develop strategies to support a person’s psychological capital to help sustain behavior change and enhance performance, Learn techniques to improve self-confidence: guided mastery, modeling, mental visualization, and persuasion, Understand how cognitive distortions impact levels of optimism and what you can do to improve it
    • Unit 6: Psychological capital – willpower and resilience - Discover how willpower and resilience foster behavior change, Reflect on how willpower and resilience have helped or hindered you in different situations, Apply the learned tools to your own context in order to boost willpower and resilience
    • Unit 7: Building a supportive environment – habit structure - Employ practical tools to build an environment that supports change, Improve performance by altering habit structure, Take clear steps to form good habits and break bad ones
    • Unit 8: Becoming an architect of change - Become an architect of change for your organization, Explore how the science of choice architecture (or “nudging”) can support behavior change in yourself and others, Use the MAPS model (motivation, ability, psychological capital, and a supporting environment) to build a development plan for your own workplace with the support of your coach

    Frequently Asked Questions

    How to Apply

    1. 1

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      Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

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    4. 4

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      Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

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