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Strategic Stakeholder Engagement
UBC Sauder School of Business

Strategic Stakeholder Engagement

UBC Sauder School of Business, Vancouver
HomeLeadershipUBC Sauder School of BusinessStrategic Stakeholder Engagement
2 daysDuration
in-personFormat
EnglishLanguage
LeadershipTopic

Next Available Cohort

Choose your preferred start date

Feb 8 - Feb 9, 2027
2 days · in-person · Instructor-Led · Vancouver
Open
$1,757

All-inclusive program fee

About This Program

This course explores best practices for building and maintaining effective working relationships, both internal and external to the organization. Learn to identify who your stakeholders are, apply proven skills to analyze their requirements and align their expectations with organizational strategies. Create a plan to continuously influence and engage them; win their buy-in and remove roadblocks to cooperation. Manage and monitor the stakeholders to foster productive, sustainable and mutually beneficial relationships. Note: Throughout this course, we use both 'stakeholder' and 'interest-holder' to describe those whose interests intersect with organizations. While 'stakeholder' remains the most widely recognized term in industry and project management practice, we recognize the movement toward more inclusive language. This course reflects current professional standards while acknowledging the evolving conversation around terminology.

Why UBC Sauder School of Business?

Anchored in Vancouver — one of the most internationally connected cities in North America — UBC Sauder sits at the intersection of Pacific Rim commerce, Indigenous business leadership, and sustainability-oriented management thinking. For senior professionals who need more than an Atlantic or European perspective on global business, Sauder offers something genuinely harder to find: rigorous Canadian academia with an Asia-Pacific orientation baked into the curriculum, not bolted on.

Your Profile

  • Project managers and team members.
  • Department heads and line managers.
  • Business analysts and change management professionals.
  • General or operational managers.
  • Staff members involved in engaging internal and/or external partners.
  • Project sponsors and key partners.

Benefits

  • Prepare and execute a stakeholder engagement plan.
  • Prioritize and balance conflicting needs, to resolve barriers before they occur.
  • Maintain stakeholder engagement throughout a business initiative.

What You'll Learn

  • Stakeholder Management Framework: stakeholder characteristics, the purpose of stakeholder engagement, challenges in identifying the right stakeholders, the four stakeholder quadrants.
  • Planning for Stakeholder Management: developing the engagement strategy and plan; identifying and categorizing stakeholders; discovering and analyzing stakeholder needs, expectations and motivations; defining roles and responsibilities.
  • Managing and Monitoring Stakeholder Engagement: key understandings to share with stakeholders; executing and refining a dual action stakeholder engagement plan; dealing with conflicts and difficult stakeholders; maintaining stakeholder engagement throughout a business initiative.

Frequently Asked Questions

How to Apply

  1. 1

    Check your eligibility

    Review the entry requirements listed on this page. Most executive programs require 8–15 years of professional experience.

  2. 2

    Compare programs

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  3. 3

    Contact the school

    Send a message directly to UBC Sauder School of Business via Gradia to request a brochure or speak with an admissions advisor.

  4. 4

    Prepare your application

    Gather your CV, reference letters, and any required test scores. Many EMBA programs waive standardised tests for senior candidates.

  5. 5

    Submit your application

    Apply directly through UBC Sauder School of Business's official application portal.

    Apply now →

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